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WDG Executive Director Soon-In Lee Gives a Lecture at XTU

On the afternoon of May 20, the XTU 60th Founding Anniversary Celebration Series Academic Forum and the Industrial Design “Great Master” Forum were held at No. 2 Auditorium of the Shaw Building. South Korean Hongik University Professor Soon-In Lee, also World Design Organization (WDG) executive director and Design Alliance Asia chairman, delivered a speech titled “Design Demanded of the 4th Industrial Revolution”. Nearly 300 teachers and students from the School of Mechanical Engineering attended.
Professor Lee believed that traditional design focused on the visual level, while current design turned to research on technology, behavior, experience, and service. The design research transformation came from the outbreak of the 4th Industrial Revolution. Cognition, intelligence, and self-adaptation have become its key features. Open platforms, network connectivity, and value sharing have become core elements affecting nowadays design. The design needs of the 4th Industrial Revolution include seven factors such as the O2O design platform, Internet of Things and connectivity, experience design, 3D printing and design, personalized custom design, big data and digital marketing, and robot and artificial intelligence. They have been elaborated via rich and informative cases, and rigorous and cutting-edge research reports.
Mr. Lee said that the long-standing Chinese culture is very attractive. Chinese design should build self-cultural confidence and be rooted in Chinese culture. The 4th Industrial Revolution is a creation based on artificial intelligence. Intelligence is the core of future innovation. The Internet of Things connects the world and innovates the industry. This is an opportunity for China to improve its competitiveness and become a world leader.
Professor Soon-In Lee, Korean, is a national excellent overseas teacher of China, World Design Organization executive director, Design Alliance Asia chairman, and International Council of Societies of Industrial Design former president. He now serves as a professor of the intelligent design laboratory of Design Institute at Hongik University in South Korea, and president of the Design Alliance Asia and the South Korea 3D Printing Culture Forum. He has served as a judge for many international design contests, such as the Red dot design award, iF, Brown, Red Star, and Lotus Prize. He was also presented with the South Korea National Presidential Medal for three times (1990, 1995, and 2001).